Your Engagement Rate Is Lying to You—Here’s What to Track Instead in 2025
1. The Flawed Formula of Engagement Rate in 2025 The traditional engagement rate formula has been a go-to metric for social media marketers for years: Engagement Rate = (Likes + Comments + Shares) / Total Followers × 100 While simple and easy to calculate, this...
How to Grow on TikTok in 2025: Real Strategies to Boost Likes and Followers
Step 1: Master the First 3 Seconds Why Hooking Viewers Immediately Is the #1 TikTok Growth Secret in 2025 On TikTok, attention is everything — and in 2025, the fight for attention has become more intense than ever. With millions of videos being uploaded every day,...
Case Study: How a Small Creator Gained 10K+ YouTube Subscribers and Built Real Momentum
Background: Meet Jason Carter, a 32-year-old indie filmmaker based in Portland, Oregon. Jason had been uploading short cinematic videos and behind-the-scenes tutorials on YouTube since 2021. Despite having high production quality, compelling storytelling, and a...
How to Stop Chasing Trends on TikTok and Start Building a Lasting Brand
Case Study: From Trend Hopper to Trusted Voice – The Story of Maya Rae Maya Rae, a 26-year-old wellness coach from Austin, Texas, started her TikTok journey in 2022. Like many creators, she began by following the trending sounds, dances, and viral skits to gain quick...