by patrick Walker | Instagram, TikTok, YouTube
1. The Flawed Formula of Engagement Rate in 2025 The traditional engagement rate formula has been a go-to metric for social media marketers for years: Engagement Rate = (Likes + Comments + Shares) / Total Followers × 100 While simple and easy to calculate, this...
by patrick Walker | case Studies, YouTube
Background: Meet Jason Carter, a 32-year-old indie filmmaker based in Portland, Oregon. Jason had been uploading short cinematic videos and behind-the-scenes tutorials on YouTube since 2021. Despite having high production quality, compelling storytelling, and a...
